Most Plumbers Pay $200 Per Lead. Ours Pay $56.
Your website is inflating your cost per click. It's wasting the clicks you already paid for. It's handing your organic leads to faster competitors. It's been doing it since day one. This page shows you the numbers.
Your Website Is Leaking Money in Three Places.
Your website costs you money in three different ways. Most plumbers never join the dots. Here's each one, with the numbers.
Slow pages inflate your Google Ads costs
Google scores your website and charges you more per click if it is slow. Most plumbing sites score poorly, paying up to 4x more per click than a faster competitor bidding the exact same amount.
More than half your paid visitors leave before the page even loads
53% of visitors leave a page that takes more than 3 seconds to load. Most plumbing sites take 5 to 8 seconds. You are paying for every one of those clicks and getting nothing back from more than half of them.
Competitors with faster sites are ranking above you and getting free leads
54% of all clicks go to the top 3 organic results. Page 2 gets under 1%. Google uses page speed as a ranking signal, so your slow site is handing those free leads to faster competitors every single day.
Find Out How Much Your Website Is Costing You Every Month
Enter your URL and monthly ad spend below. We will pull your live PageSpeed score and show you the exact numbers.
How fast your site loads on a phone. Google uses this to set the price you pay per ad click. The lower the score, the more you pay.
Google's per-click penalty score for your ads. Below 7 means Google charges you more per click than competitors whose sites load faster.
What you're currently paying, including Google's slow-site penalty on every click.
What you'd pay once your Quality Score improves. Most campaigns reach this within 3 months of running ads on a fast site.
What you'd pay with a fast site and professionally managed campaigns working together.
Estimated leads per month based on your current clicks at your penalised CPC, converting at 8% — the upper end for a homepage receiving paid traffic.
Estimated leads per month with a 95+ PageSpeed site and dedicated landing pages — more clicks from the lower CPC, converting at 15% (conservative lower bound, Unbounce 2023).
Good news: you are not paying the slow site penalty.
A score above 90 means Google is not penalising your ads for page speed. That is genuinely rare for a plumbing business and puts you ahead of most of your competitors.
Speed is only one of the three costs though. If you are sending paid traffic to your homepage rather than dedicated landing pages, you are still likely converting at a fraction of what you could be. And if your site lacks proper SEO structure, competitors may still be outranking you in organic search and taking leads you never see.
Both of those are fixable without touching your page speed. Get in touch and we will tell you honestly what, if anything, is worth improving.
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How This Is Calculated
Google's Quality Score multiplies your Cost Per Click at every auction. QS 7 is the market rate baseline: the fair price with no penalty or discount. PageSpeed is one of the main signals Google uses to set your score.
- PageSpeed 95+ = QS 7, market rate, no penalty
- PageSpeed 75 to 94 = QS 6, paying 17% above market rate
- PageSpeed 50 to 74 = QS 5, paying 50% above market rate
- PageSpeed 20 to 49 = QS 4, paying 100% above market rate
- PageSpeed 0 to 19 = QS 3, paying 200% above market rate
These estimates assume ad relevance and expected CTR are equal across all sites. The only variable is page speed. Your actual QS depends on all three components. The calculator shows what your spend would cost at QS 7 (our sites, typically within 3 months) and QS 8 (well managed campaigns). Source: Google Ads Help, Ad Rank formula.
How does PageSpeed predict Quality Score? →This Is What You Get. This Is What It Does.
The layout, structure, and order of every page is based on research into what converts visitors into calls. No guesswork. No back-and-forth. Built for you, live in 7 days.
A 95+ PageSpeed Site, Set Up for Your Business
Google charges you more per click when your site is slow. A 95+ PageSpeed score directly lowers that cost. The foundation that achieves this score is part of every build. We set up everything on top: your branding, your services, your service area, and your contact details. Nothing technical for you to manage.
- Your branding, colors, and logo
- Your services and service area copy
- On-page SEO: schema markup, meta tags, local signals
- Mobile-first responsive design
3 Landing Pages Built for Your Top Ad Keywords
Landing pages are built specifically for people who arrive from a Google Ad. They are designed differently from your main website. Your main website has menus, links to other pages, and content for Google to rank. A landing page removes all of that. One page, one goal: get the visitor to call. Purpose-built landing pages convert paid traffic at up to 300% better than a standard homepage.
- Your 3 highest-value ad keywords as page targets
- Your city and service area in the headline and copy
- Your phone number and contact form above the fold
- Your business name, guarantee, and trust signals
- No navigation, no distractions, one action: call now
Local SEO Built In for Your City and Surrounding Areas
Every page already includes the correct structure for Google to rank you locally. We personalize it for your exact service area: your city, your suburbs, and your specific services. We build a dedicated page for each location you serve, so Google can rank you independently in every area. This is not bolted on after the build. It is part of the template.
- Your city and suburb names throughout every page
- A dedicated page for each location you serve
- Correct local business markup on every page
- Review request templates for SMS and email
- Full JSON-LD schema so your business gets cited by ChatGPT, Perplexity, and Google AI Overviews
Picture This With Your Business Name on It.
What you see here is the live template, set up for a real plumbing business. Your logo, your phone number, your city and services in its place. Now picture a customer tapping your ad at 9pm with a burst pipe, and this page loading before they can blink. Clean. Fast. Professional. The kind of site that makes someone think: these are the plumbers I want. That first impression is what wins the call before you have even spoken to them. Visit hydroproplumbing.online and run it through PageSpeed Insights to verify the scores yourself.
- Built on WordPress with bloated plugins
- Loads in 4–8 seconds on mobile
- Slow to load - visitors leave before seeing it
- No dedicated landing pages
- High cost per click, low Quality Score
- Loads in under 1 second on mobile
- Nothing blocking the page from loading
- 3 dedicated landing pages included
- Lower cost per click, higher Quality Score
- More leads from the same ad spend
These scores are from PageSpeed Insights - the same tool Google uses to set your cost per click. A higher score means lower ad costs and more of those clicks turning into calls.
What It Costs and Why It's Worth It
One payment to build it right. Then $21 a month to keep it that way. No contracts, no retainers, no surprise invoices. We do all the work. You do none of it.
- 95+ PageSpeed website, live in 7 days
- Up to 10 dedicated landing pages
- 12 months Google Ads management
- 12 months local SEO management
- Google Business Profile setup or audit and fix
- Google Analytics and call tracking setup
- A/B testing on landing pages
- Competitor analysis and keyword research
- Monthly strategy call and performance report
- Hosting included for 12 months
- Custom high-performance website: 95+ PageSpeed guaranteed
- 3 dedicated Google Ads landing pages (one per service)
- Full local SEO foundation: JSON-LD schema, a dedicated page for each location you serve
- On-page SEO: meta tags, structured headings, sitemap
- Google Analytics and conversion tracking setup
- Deployment, domain config, and hosting setup
- Review request templates for SMS and email
Based on ad savings alone. Most plumbing sites have a Quality Score of 5, which carries a roughly 50% cost-per-click penalty. These figures assume that penalty is removed as your Quality Score improves over the first 3 months:
This is the conservative floor. It only counts ad savings. It doesn't include the additional leads from purpose-built landing pages, or the organic traffic that compounds over time. The real payback is typically faster.
- Hosting on Vercel global CDN: 99.99% uptime
- Unlimited content updates: services, contact info, pricing, photos
- Monthly performance report delivered to your inbox
- 95+ PageSpeed score maintained: guaranteed
- Priority support via email
When You Will See Results
The three things we fix work on different timescales. Here's what happens and when.
Your site goes live and Google starts reassessing
The day your site launches at 95+ PageSpeed, Google can see the improvement. Quality Score builds as your campaign runs and Google collects data - most plumbers see meaningful cost reductions within the first 3 months. The older the campaign, the more patient you need to be, but the direction is clear.
- 95+ PageSpeed score: guaranteed on launch day
- New campaigns benefit from lower CPC right away
- Existing campaigns: Quality Score improves as Google reassesses over the following weeks
More leads from the same spend
Your dedicated landing pages start converting paid traffic at a higher rate than your old homepage. More of the clicks you were already paying for turn into calls. This is what the 3-month guarantee is built around.
- Landing pages converting at 15–30% vs 2–8% on a homepage
- More calls from the same ad budget
- Full refund if you're not seeing results by month 3
Free leads from organic search
The SEO foundation built into your site starts compounding. Google ranks you for local searches in your city and surrounding areas. Over time, you get a growing stream of leads that cost you nothing per click. The foundation is built in from day one. To reach your full organic potential, ongoing SEO work builds on top of it: content, citations, and reviews that compound month over month.
- Local rankings for your city and service area
- Google Maps visibility for nearby searches
- You stop paying for every lead. Google Ads becomes optional.
15-min call. We analyse your current site and Google Ads account with you and show you exactly where it's losing you money.
More Leads in 90 Days. Or Every Dollar Back.
On the day your site goes live, it'll score 95+ on Google PageSpeed. That's guaranteed and measurable the moment it launches. From there, your cost per click drops. Your landing pages start converting paid visitors into calls at a higher rate than a standard homepage. If you're not seeing the results within the first 3 months, we'll refund everything. No conditions, no arguments.
Questions You're Probably Asking Right Now
We'll answer them straight.
Will a faster website actually lower what I pay per click on Google Ads?
What does the $21/month cover?
What counts as a "content update"?
How long does it take?
Will my site look the same as every other Triple C site?
Do I own the website?
What if I don't run Google Ads?
Do I need to switch my domain or hosting?
How does switching from my current website work? Is it complicated?
How does the money-back guarantee work in practice?
What if I think my current website is fine?
You're Already Paying for the Clicks. Let's Make Sure You're Getting the Jobs.
On the call, we pull up your site, run the numbers live, and show you exactly where your ad spend is leaking. 15 minutes. No pitch.
Not ready for a call yet? Send us a message using the form below and we'll get back to you within 24 hours.
15 minutes. No pitch. We pull up your site, run the numbers, and show you exactly where it's losing you money.
Book a Free 15-Min Call
We Audited 20,000 Plumbing Websites. Then We Built the Fix.
I'm Alex. I run Triple C, a marketing agency based in São Paulo. While working across different industries, we kept seeing the same problem: plumbers running Google Ads on websites that were actively costing them money. Slow load times. No dedicated landing pages. A Quality Score penalty on every keyword they were bidding on. They were paying more per click than they needed to and converting a fraction of the traffic they'd already paid for.
We audited over 20,000 plumbing websites to confirm it. Same problems everywhere. So we built the fix: a fast-loading website, built for plumbers, designed around what actually converts service traffic into calls. Live in 7 days. Nothing for you to manage.
BetterPlumbingSites is a Triple C product focused on one trade, one problem, and one outcome: more jobs from the same ad spend.
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